Promotional products are a tried-and-true method for increasing brand visibility. Here are ten innovative ways to use them effectively.

1. Branded Giveaways Distribute items like custom pens, tote bags, or notebooks at trade shows or events to keep your brand top of mind.

2. Employee Onboarding Kits Welcome new hires with a branded kit featuring items like mugs, apparel, and notebooks to create a sense of belonging.

3. Customer Loyalty Rewards Reward repeat customers with branded products to show appreciation and strengthen loyalty.

4. Social Media Contests Host giveaways on social media platforms, offering promotional products as prizes to boost engagement and reach.

5. Event Swag Bags Include branded items in event swag bags to create lasting impressions among attendees.

6. Seasonal Promotions Offer limited-edition products tied to holidays or seasons, such as branded water bottles for summer.

7. Collaborations with Influencers Send promotional products to influencers who can showcase them to their followers, expanding your reach.

8. Community Sponsorships Provide branded merchandise at local events, like charity runs or school fairs, to enhance community goodwill.

9. Subscription Box Inserts Partner with subscription box services to include your promotional products in their offerings.

10. Personalized Gifts Add a personal touch by customizing products with the recipient’s name alongside your logo.

These strategies can help you leverage promotional products to effectively boost brand awareness and foster customer loyalty.