KT Corp., a telecom leader in South Korea, has taken a bold step into the future of television with the launch of its Genie TV set-top box 4, the world’s first IPTV device capable of delivering an immersive 8K experience powered by artificial intelligence (AI). The new device promises to revolutionize the way users experience television by offering personalized content and an enhanced viewing environment.

The Genie TV set-top box 4 is equipped with an 8K UHD chipset, making it the first product of its kind to support 8K resolution—four times the pixel count of 4K screens and 16 times more than Full HD. This leap in resolution provides users with unparalleled clarity and detail in their content, offering an experience that was previously only possible with high-end cinema displays.

During the unveiling, KT’s Executive Vice President of Media Platform Business, Kim Hoon-bae, emphasized the impressive performance improvements in the new device. With a 50% boost in CPU performance and a dedicated neural processing unit (NPU), the Genie TV set-top box 4 delivers optimized image and sound quality, tailored to individual users based on their viewing habits. The AI technology embedded within the box learns from the user’s preferences, adjusting both the visual and audio settings to create a fully customized viewing experience.

One of the standout features of the device is its ability to automatically adjust the TV’s brightness, a function that eliminates the need for blackout curtains in bright rooms. The set-top box can also detect when the user returns home and automatically turns on the TV, displaying their favorite channels for immediate viewing. Additionally, its sound optimization technology can adjust the audio depending on the type of content being played—be it a movie, drama, sports event, or music concert.

Another impressive feature is the AI-powered voice emphasis function, which helps clarify dialogue, making conversations easier to hear in any environment. The device also includes an innovative selective viewing feature, allowing users to quickly locate and focus on their favorite actors or performers in a specific scene, further enhancing the personalized nature of the experience.

Accessibility is a key focus of the Genie TV set-top box 4, with a real-time AI sign language feature included for emergency broadcasts. This ensures that people with hearing impairments can stay informed during critical news updates, making the technology more inclusive.

Beyond television viewing, the set-top box also features an AI background screen, which can display useful information such as weather updates, news, or book recommendations, even when the TV is not actively streaming content. The AI also integrates with smart home environments, offering users the ability to control surrounding devices with voice commands.

The set-top box comes equipped with AI-powered 8K upscaling technology, allowing users to enjoy content in ultra-high-definition, even if it was originally recorded in lower resolutions like Full HD or 4K. This ensures that every piece of content is presented in the highest possible quality, whether it’s a live broadcast or an online video.

Looking to the future, KT has announced an exciting partnership with Microsoft, which will help enhance the AI capabilities of the Genie TV set-top box. Kim Hoon-bae hinted that the collaboration will lead to the development of a new high-performance AI agent for Genie TV, providing users with even more advanced, integrated services. This partnership signals KT’s commitment to creating an AI-driven entertainment ecosystem that connects users to a wide range of personalized, high-tech services.

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